With Hurricane Idalia barreling toward Florida, the Truist Foundation is making a big donation to help those in the storm's path.
The foundation, a charity affiliated with the insurance company, will give $500,000 to the American Red Cross, Center for Disaster Philanthropy, and United Way to support relief efforts in the Gulf Coast and Southeastern Seaboard, per a press release.
"While the full impact of Hurricane Idalia is unknown, we recognize that supporting relief efforts in advance is one way we can demonstrate our care for our teammates, clients, and the communities we serve," says Truist Foundation President Lynette Bell.
The release notes that the money will go to "critical housing, health, and hunger-related needs."
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Senay Ataselim-Yilmaz, Chief Operating Officer, Turkish Philanthropy Funds, writes that philanthropy often solves the very problems that stems from market failure. Some social issues, however, Â cannot be tackled by questioning the return on investment.